India’s Zero-Sugar Revolution: How It’s Reshaping the Cola War and Supply Chain Game
India’s beverage landscape is undergoing a remarkable transformation. Health-conscious consumers are now driving an explosive demand for zero-sugar and low-sugar drinks, forcing cola giants like Coca-Cola, PepsiCo, and Reliance’s Campa Cola to rethink their strategies—from product development to distribution logistics. What began as a niche trend has evolved into a […]